I did this a while back, but I thought I would mention it now: I have dropped the www from ShiftEleven. This came about from a discussion I had with Jason He proposed the important question: “Is www even important or mean anything anymore?”
So like Ambethia.com ShiftEleven is a B class domain which means *www.shifteleven.com* redirects to *shifteleven.com*. What fun!
As it should be
Not sure if a redirect is a good idea from an SEO point of view.
http://www.seocompany.ca/seo/url-redirect.html
“A” class domain might be a better choice.
From what I gathered from that link is that having both _www_ and _non-www_ addresses is bad because it divides your page rank because it treats each domain as a separate site. Doing the redirect improves it because it knows that there is really just one site.